Not only is end-of-year gift-giving an opportunity to deepen your customer relationships by expressing your gratitude and appreciation for their business, it’s also a good chance to do a little subtle self-promotion, to keep your business top of mind. To really be effective, a good gift should be personal and creative.
Keep your business top of your client’s mind next time an opportunity rolls around by looking for something that reflects your company culture – it could be fitness-themed or outdoorsy, or even a charitable donation on their behalf, for example. With over 8,000 different products available to use points on in the Qantas Shopping Rewards Store, you’ll find plenty of thought-starters.
While you’re at it, giving thanks to your suppliers is a similarly business-savvy strategy, because a supplier who feels appreciated and valued is more likely to want to go above and beyond for you in return. It’s hard to imagine how you could go wrong with some gourmet food or fine wine, but the important thing to remember is a gift of any size on top of the business you’re already giving them is again about deepening that personal connection, making your relationship more than just a business transaction.
Transfer your points to use them
Qantas Points earned by your business are stored in your Qantas Business Rewards account. Simply transfer (min 3,000 points) to any Qantas Frequent Flyer account to use for your choice of rewards.> Find out how to transfer your points
With the war for talent going on, companies can’t afford to be blasé about their top performers. Yet according to a Gallup study1, it’s not uncommon for employees to feel that their best efforts are being routinely ignored. On top of that, Rise research2 reveals almost three-quarters (72%) of Australians would be happier at work if they felt valued.
Appreciative leaders are appreciated leaders, and a heartfelt token of thanks this festive season will help show your team that you are genuinely grateful for what they do. This in turn helps to provide employees with a sense of accomplishment that is so much more meaningful than money.
So just like for your clients and suppliers, a little extra thought into employee gift-giving can go a long way. Of course, as busy business owners the last thing you need is more tasks on your to-do list, but you don’t need to go to great effort or expense with all those great gift ideas already curated for you in the Rewards Store, or on Qantas Wine.
Think of it as another opportunity to reinforce your company culture while building up morale – whether it’s noise-cancelling headphones for employees who love to get in the zone, something for their family, or a Gift card or voucher for their favourite store. If you've got more points to use, why not look into flights or an upgrade to that business conference or, development course or simply a booking at a relaxing retreat through Qantas Hotels for a super special gesture.
Big or small, it doesn’t really matter though – the important thing is that you’re expressing thanks for everything your staff, suppliers and clients do, because the bottom line is you wouldn’t be operational without them.
So this festive season let the people who keep your business booming know how much you value them using the points earned through Qantas Business Rewards. Because everyone likes being rewarded.
including, flights, upgrades, hotels and more.
> In order to transfer Qantas Points from a Qantas Business Rewards account to an individual's Qantas Frequent Flyer account, the business account must have a balance of at least 3,000 Qantas Points. You must be a Qantas Frequent Flyer member to earn and redeem Qantas Points. A joining fee may apply. Membership and Qantas Points are subject to the Qantas Frequent Flyer program Terms and Conditions. We recommend you consult your accountant or tax adviser to ensure you understand possible tax implications, for example fringe benefits tax (if applicable).
1 2018, Rise Research: Aussies value meaning over money, October 2018
2 2016, Gallup Study: Employee Recognition: Low Cost, High Impact, June 2016