In 1987, the first version of Qantas’ I Still Call Australia Home advertisement debuted with vocals sung by ad executive and jingle writer Allan Johnston. Working with business partner Alan Morris at advertising agency Mojo, the pair showcased destinations around the world, including Disneyland in California and the Acropolis in Athens. The global campaign ran for five years, with viewer feedback showing that the iconic song tapped into deep emotions for Australians and international visitors alike.
Following this success, Qantas officially adopted I Still Call Australia Home as its signature tune, using it in a 1994 refresh of the campaign and reviving it again in 1997. The three-minute ad featured the distinctive vocals of Aboriginal group Yothu Yindi and showed jazz musician James Morrison atop one of Victoria’s Twelve Apostles, singer Kate Ceberano serenading a glittering New York skyline and the voice of country music star James Blundell layered over images of a tree-framed Eiffel Tower.