Looking ahead

Dual pilots in cockpit of A380

Responding to, and capitalising on, change is crucial to the long term success of the Qantas Group. Changes in technology and resources. In what our customers want. In economic cycles and geopolitical shifts.

Throughout our history, we’ve adapted to change with innovation. Qantas was an early adopter of jet aircraft. We invented Business Class. Created our own low cost carrier, Jetstar. Took Qantas Loyalty into new areas like insurance and financial services. And opened up new routes, like the first direct link between Australia and Europe in 2018 with our Perth-London service.

Dealing with change requires an ability to look ahead, plot a course and make adjustments.

We’ve identified the four global forces that are likely to have the biggest impact on what we do, both positively and negatively over the short and long-term. And we have mapped several different scenarios for the aviation industry in light of these forces.

We use these global forces as part of scenario planning to stress test our strategy delivered through six pillars, to ensure the future success of the Qantas Group.

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Global forces

Our plans for the Asian market View of Shanghai at night with bright lights over the city

Geopolitical shifts and the rise of Asia

Learn more about how we are responding to geopolitical shifts and the rise of the Asian market.

Our plans for the Asian market
See our vision for digital Data code on screen

Digitalisation and big data

Learn more about how we are capitalising on the rise of digital connectivity and big data.

See our vision for digital
Our plan to shift preferences graduates in a casual meeting

Shifting preferences

Learn more about how we intend to attract future generations of customers and talent to our business.

Our plan to shift preferences
Our climate change strategy Overhead shot of the reef

Climate change

Learn more about how we are responding to the global challenges of climate change and resource scarcity.

Our climate change strategy
Behind our strategic plan Qantas and Jetstar aircraft tails

Our strategic plan

Learn about how our key operating strategy has been developed and the six fundamental pillars we’ve put in place to meet our financial goals.

Behind our strategic plan