It’s one of the most iconic movie moments ever created: Holly Golightly, played by Audrey Hepburn, nibbling on a croissant as she gazes into the window of New York’s Tiffany & Co. in the 1961 movie Breakfast at Tiffany’s. Now, visitors to New York and fans of the movie can breakfast at Tiffany, too. But unlike the Givenchy-clad Hepburn, who had to eat her early-morning French pastry on the Fifth Avenue pavement, they can dine in store at the luxury jeweller’s The Blue Box Café.
The Blue Box Café opened on the fourth floor of Tiffany & Co.’s Fifth Avenue and West 57th Street store this month, welcoming visitors to enjoy breakfast inside the flagship location for the first time. Situated alongside the newly renovated home and accessories department, the new eatery will serve breakfasts starting from US$29 ($A38), as well as a lunch menu and a selection of baked goods.
Decorated in the spirit of that singular little blue box, the familiar Tiffany blue is everywhere – from the walls to the slip-covered chairs and booth seats that can accommodate groups. The robin’s-egg blue that has been synonymous with the jewellery brand since the company’s release of the first "blue book" in 1845, is even swirled into the marbled grey feature walls and highlighted in the café’s china (which is Tiffany & Co., of course). But it’s the view from the elevated windows that gets the glory, with a glimpse over the southern end of Central Park.
Guests will be served refined "American classics", along with a few new Tiffany-appropriate standards, like the Fifth Avenue Salad with Maine lobster, grapefruit and avocado or the C.L.T sandwich –named for the founder Charles Lewis Tiffany – of chicken, lettuce and tomato. Visitors can also indulge in a Tiffany box-shaped cake, complete with an elaborate white icing bow. This little jewel will set you back US$36 (A$47).
Fans looking to have the full film experience can opt for the "Breakfast at Tiffany" (from US$29; A$38), which includes coffee or tea, a croissant and seasonal fruit salad, with your choice of buttermilk waffle, smoked salmon and bagel stack, truffled eggs or avocado toast for good measure. Lunches at Tiffany sound just as tempting, too, with the prix fixe lunch inclusive of the Fifth Avenue salad and a main of olive-oil poached salmon with caviar and smashed potatoes for US$39 (A$50). There’s also an array of baked goods – a chocolate mousse cake, US$12 (A$16), works perfectly as an afternoon pick-me-up if you’ve overdone the retail therapy.
The café also acts as a veritable living catalogue for diners. From the colour-dipped salt shakers, plate settings and teacups, everything you eat off or sip from is available to purchase. Pieces in the new collection start from US$69 (A$90), coinciding with the store’s November release of an extended homewares collection.
Now that life has imitated art, you can shop – and breakfast – at Tiffany.