This is where the cool kids hang out. While it used to be a little rough around the edges, the boutiques and hotels popping up here are getting increasingly exclusive and this street is fast becoming one of the most fashionable and unique places in London. Gems include artisan pasta boutique Burro e Salvia (52 Redchurch Street), run by hip young Italians who, in addition to serving plump gourmet ravioli, can give you a pasta-making lesson. Nab a coffee at Allpress Espresso Bar (58 Redchurch Street) and grab one of the few seats outside to gaze at the passers-by (it’s a fascinating area for people-watching). Perhaps this is where the hipster beard was born? It is, after all, the site of a clutch of men’s grooming boutiques and reimagined barbershops. Step inside Murdock London (46 Redchurch Street) for some modern masculine pampering.
Shoreditch is the ultimate in East London hipster-cool. Buildings are covered with impressive graffiti art; streets are frequented by pretty young things shooting scenes for music videos and indie films; and the eating, drinking and boutique shopping is all about independent owners rather than chain brands. Catch the overground train to Shoreditch High Street or, for the tube, get off at either Liverpool Street (five-minute walk) or Old Street (15-minute walk).