Fashion legend Azzedine Alaïa is adored the world over for his seasonless clothes and exquisite shoes but what we love even more from the king of bodycon is his “secret” sale store located in the alley just behind his Marc Newson-designed Marais shopfront. You know you’re in the right place when you spy Alaïa’s little black Mini at the entrance to his art gallery (drop your man off here), which exhibits the World Press Photo winners each year.
Those who seriously fall for the Tunisian-born Parisian’s style charms also often check in upstairs to his boutique hotel named 3 Rooms – designed to look like an extension of his own apartment. The sale store address is 18 rue de la Verrerie, 75004 (+33 1 4276 0848).
The former Jewish quarter of the Marais is a melting pot of cool corners. Whether you are seeking casual bistros to watch the passing fashionparade, local art galleries, organic supermarkets or specialty artisan stores – also note that the Marais is the only designer shopping district open on a Sunday – this arrondissement’s cobblestone streets posses style in spades.
Alaïa | 7 Rue de Moussy, Le Marais, 75004 | +33 1 4272 1919