Pip Edwards found her niche predicting streetwear trends for General Pants and lists stylist, creative director, designer and now fashion-label founder on her impressive resume. The cool activewear label P.E. Nation, launched by Edwards and her business partner, Claire Tregoning, had a notable runway debut at Mercedes-Benz Fashion Week Australia in 2016 and the label is now stocked in luxury stores worldwide. Edwards doesn’t need to venture much further than her own backyard for a fashion fix, though. She’s lived – and shopped – in Sydney’s sunny Eastern Suburbs for close to 15 years. Here’s where she gives her wallet a workout.

Pip Edwards’ Best Places To Shop in Sydney’s Eastern Suburbs

Best for a designer splurge

Parlour X on Oxford Street in Paddington is definitely my favourite haunt for a designer splurge. Balenciaga and Valentino shoes, Isabel Marant skirts, Pucci tops, Celine jewellery… heaven.”

261 Oxford Street, Paddington

Pip Edwards’ Best Places To Shop in Sydney’s Eastern Suburbs

Image: Tom Ferguson

Best for streetwear

“General Pants Co. at Bondi Junction. Denim heaven with punch of streetwear goodness can be found here.”

Westfield Bondi Junction, 500 Oxford Street, Bondi Junction

Best for vintage

Storeroom Vintage on Crown Street in Surry Hills. They have the best curated collection of vintage sportswear, band tees and denim!”

257 Crown Street, Surry Hills

SEE ALSO: Macgraw’s Most Fashionable Spots in Sydney

Best for accessories

Tuchuzy at Bondi Beach. It's a mecca for shopping at Bondi Beach. It’s awesome for accessories – and for apparel needs as well. I warn you: you will not walk out empty-handed.”

Shop 11, The Beach House, 178 Campbell Parade, Bondi Beach

Best for jewellery

Lucy Folk is a Melbourne jewellery designer who creates the most amazing, unique jewellery I have ever seen. The entry to the store is off Gould Street in Bondi.” 

3/11-13 Hall Street, Bondi Beach

Pip Edwards’ Best Places To Shop in Sydney’s Eastern Suburbs

Best for homewares

MCM House on Oxford Street in Paddington. It’s the best for beach-chic furniture. Everyone needs one of the signature couches in their lounge room!”

16/20 Oxford Street, Paddington

Top image: Tom Ferguson

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