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Qantas Holidays Launches Back to Thailand Campaign

SYDNEY, 01 March 2005

Qantas Holidays today launched a Rediscover Thailand campaign in conjunction with the Tourism Authority of Thailand.

Head of Qantas Holidays, Simon Bernardi, said Thailand had always been one of the most popular destinations for Qantas Holidays customers and urged Australian travellers to get behind the post-tsunami tourism recovery drive.

"Thailand is dear to our heart and we hope our new marketing campaign, developed in conjunction with the Tourism Authority of Thailand, will help the country's vital tourism industry get back on its feet," Mr Bernardi said.

"I am very pleased to announce that - again, with the support of the Tourism Authority of Thailand - Qantas Holidays will operate a series of special charters to Phuket (subject to government approval), similar to the very successful charters we operated in 2004."

The first of six Qantas Holidays charters, to depart each week from Sydney, will commence on 20 June 2005, using an Australian Airlines Boeing 767 aircraft. The charters will provide the only direct non-stop service to the island from Sydney, with package prices starting from $1099 (plus surcharges, fees & taxes).

Mr Bernardi said Qantas Holidays would provide similar charter programs in September and October.

"Thailand is a top five destination for Qantas Holidays with around 900 customers travelling there each week.

"We expect Thailand to quickly regain its popularity with Australian holidaymakers," he said.

"Thailand offers so many different experiences, from the vibrant and colourful Bangkok to the stunning beaches of Phuket and the tranquillity of Chiang Mai at the foothills of the Himalaya."

Qantas Holidays' special Rediscover Thailand deals include return flights to Phuket with eight nights' accommodation and airport transfers from $1089 per person twin share, plus surcharges, fees and taxes of $155. Seasonal surcharges and conditions apply.

Mr Bernardi said other focus areas for Qantas Holidays in 2005 included event-related holidays, small-group domestic travel and fresh international experiences.

"In Australia, we have noticed a trend towards off-the-beaten-track destinations catering for smaller groups.

"Broome has shown a strong growth on last year's passenger numbers - particularly cruises along the Kimberley Coast, where many places are only accessible by boat," he said.

"Our event holiday division is also performing strongly with The Australian Open, Formula One Grand Prix, Gold Coast Indy and Melbourne Cup Carnival all big drawcards. People are also already booking event ticket packages to the 2006 Melbourne Commonwealth Games."

Mr Bernardi said that on the international side of Qantas Holidays' business, those seeking 'undiscovered' destinations and once in a lifetime experiences characterised the new breed of traveller.

"These days customers want to set their own agenda," said Mr Bernardi.

"Requests as diverse as viewing the Polar Bear migration in Canada or visiting the largely undiscovered Loyalty Islands of New Caledonia are becoming more commonplace."

Mr Bernardi said travel to the UK, Europe and USA continued to be popular and recent additional capacity introduced on these routes by Qantas, including new flights to London via Hong Kong, was allowing even more people to experience the Qantas Holidays Britain, Europe and America programs.

More information about Qantas Holidays options is available through licensed or AFTA travel agents, Qantas Travel centres or by calling Qantas Holidays on 13 14 15.

Issued by Qantas Corporate Communication (3121)
Email: qantasmedia@qantas.com.au