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Qantas Secures Rene Redzepi of Noma for Inaugural Qantas epiQure Event

Sydney, 12 July 2011

Qantas epiQure, the new Wine and Food community of Qantas Frequent Flyer, has secured a major coup today announcing that one of the world's most revered chefs will be jetting in to Australia to be at its upcoming launch event in Sydney.

Rene Redzepi is the chef and co-owner of the restaurant Noma in Copenhagen, Denmark, ranked Best Restaurant in the Top 50 restaurants in the World by British magazine Restaurant for 2010 and 2011.

Qantas Frequent Flyer Chief Executive Officer, Mr Simon Hickey, said "We are honoured to have a chef the calibre of Rene Redzepi as a special guest at the inaugural Qantas epiQure event in Sydney and are excited for him to share his food knowledge, expertise and experience with our Qantas epiQure members."

"This is truly an exceptional opportunity to spend time with a chef who is considered amongst both the industry and his global peers, to be the best of the best and at the top of his game."

Rene Redzepi is widely recognised as one of the world's most influential and highly regarded chefs with Noma attracting 25,000 booking requests a day from diners keen to sample his world famous Nordic dishes. He is inspiring the people of Denmark to get back to their culinary roots by focussing on innovative ways to reinvent traditional Danish dishes.

His restaurant is renowned for bringing a modern and edgy twist to traditional Nordic cuisine. His dishes are plated up with the help of the natural environment in which the food comes from, using creative props such as pebbles to remind diners of the natural origins of their menu selection.

Rene will be taking part in Qantas' first event at Neil Perry's Rockpool Bar and Grill in Sydney on 19 July where Neil Perry will present an eight course menu featuring the best of Australian produce.

Qantas epiQure is a Frequent Flyer member-only online community available to all 7.9 million members to discover the Qantas cellar's diverse collection of wine and be part of a community in which guests can mingle with globally renowned chefs and share a passion for food and wine.

The inaugural Qantas epiQure event will be the first in a number of events scheduled for this year which will bring renowned chefs, sommeliers and producers to the table to share their expertise and knowledge.

Qantas epiQure members also have exclusive access to purchase wine from the Qantas First and Business Class wine cellars and limited release vintage wines.

To join Qantas epiQure, members pay an annual fee of $99 or 13,000 points and receive a welcome gift of fine wine valued at $130. Members also receive three points per dollar spent on wine and event ticket purchases made online using a credit card, plus 2,000 bonus points after purchasing their first case of wine and access to all the exclusive events and online community.

For more information and full terms of Qantas epiQure membership or to book tickets to the dinner featuring Rene Redzepi, visit www.qantasepiqure.com.au

Issued by Qantas Corporate Communication (5149)
Email: qantasmedia@qantas.com.au