Jetstar Brand and Livery Unveiled
SYDNEY, 01 December 2003
Australia's newest domestic airline, Jetstar, today unveiled its brand and livery featuring a design inspired by the Southern Cross.
Chief Executive of Jetstar, Alan Joyce, said the brand and livery had been developed after extensive customer research that covered not only design elements, but also the image positioning of the airline.
"Jetstar will offer a fresh and open approach to air travel, and be committed to offering its customers the lowest fares," Mr Joyce said.
"Jetstar is about simplicity and fun, and we wanted our brand to encapsulate those qualities."
He said the Jetstar brand design was based on the Southern Cross, with the orange star in the Jetstar logo representing the smallest star of the Cross, Epsilon Crucis - the only five point star in the Southern Cross as it is represented on the Australian flag.
"The airline's colours - orange, silver and black - were chosen for their bold, modern feel. It is a combination that appeals to all age groups, and really sets us apart from any other airline," Mr Joyce said.
Sydney-based design firm Moon Design and Melbourne advertising agency, Dewey and Horton collaborated on the design with Jetstar's marketing team.
View the Jetstar livery and brand on their website
Issued by Qantas Corporate Communication (J01)