Geopolitical shifts and the rise of Asia
Learn more about how we are responding to geopolitical shifts and the rise of the Asian market.
Responding to, and capitalising on, change is crucial to the long term success of the Qantas Group. Changes in technology and resources. In what our customers want. In economic cycles and geopolitical shifts.
Throughout our history, we’ve adapted to change with innovation. Qantas was an early adopter of jet aircraft. We invented Business Class. Created our own low cost carrier, Jetstar. Took Qantas Loyalty into new areas like insurance and financial services. And opened up new routes, like the first direct link between Australia and Europe in 2018 with our Perth-London service.
Dealing with change requires an ability to look ahead, plot a course and make adjustments.
We’ve identified the four global forces that are likely to have the biggest impact on what we do, both positively and negatively over the short and long-term. And we have mapped several different scenarios for the aviation industry in light of these forces.
We use these global forces as part of scenario planning to stress test our strategy delivered through six pillars, to ensure the future success of the Qantas Group.
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Global forces
Digitalisation and big data
Learn more about how we are capitalising on the rise of digital connectivity and big data.
Shifting preferences
Learn more about how we intend to attract future generations of customers and talent to our business.
Climate change
Learn more about how we are responding to the global challenges of climate change and resource scarcity.
Our strategic plan
Learn about how our key operating strategy has been developed and the six fundamental pillars we’ve put in place to meet our financial goals.