Learn more about our commitment to the communities we serve.
Since Qantas was founded in the Queensland outback in 1920, our iconic Australian airline has helped the communities in which we operate. From assisting Australians in times of natural disaster to providing an international platform to showcase the best our country has to offer, the Qantas Group continues to make a significant social and economic contribution.
Helping power the Australian economy
The Qantas Group has an integral role in the Australian economy, both as the national carrier and as one of the largest employers in the country. We remain committed to supporting Australian jobs and businesses.
Deloitte Access Economics reports found:
- The Qantas Group had a $22 billion impact on the Australian economy in FY17. This includes indirect economic impact adding up to $11.6 billion, or 0.7 per cent of Australian GDP, as well as $10.7 billion of tourism spending throughout the country.
- We directly and indirectly support almost 60,000 jobs, with one in nine jobs in the tourism sector attributable to expenditure by those travelling on Qantas Group airlines.
- We contributed about $5 billion to the economy in regional Australia, with $800 million in direct contributions.
2017 National Economic Contribution of the Qantas Group Report (PDF)
2017 National Economic Contribution of the Qantas Group Fact Sheet (PDF)
2017 Regional Economic Contribution of the Qantas Group Report (PDF)
2017 Regional Economic Contribution of the Qantas Group Fact Sheet (PDF)
Supporting Australian Businesses
- As the national carrier, we are proud to support Australian businesses by showcasing their products across the country and around the world. We spent over $7 billion with Australia based suppliers in FY18, representing 64 per cent of total procurement expenditure. With our origins in outback Australia, we recognise the importance of supporting regional communities. We do business with more than 1,100 suppliers in regional areas.
- The Qantas Group has Australia’s largest regional footprint by network, fleet and capacity connecting local communities and economies.
- In FY18, the Qantas Group launched its own ‘discounted fares for residents' scheme which provides discounts of up to 30 per cent for eligible residents in nine towns in Queensland and Western Australia where customers from the mining and energy sectors dominate demand. The Group also works with the Queensland Government on smaller initiatives. Where Qantas has adjusted capacity due to crew constraints it has capped fares in the market.
- We’re proud to count many Australian small businesses among our suppliers. We recognise that prompt, reliable payments can help small suppliers remain viable and even expand and create jobs, so we’ve signed up to the Business Council of Australia (BCA) Australian Supplier Payment Code. We have implemented the new Qantas small business payment terms and rolled it out to over 1,700 suppliers.
Support for tourism
Growth in the tourism sector is a crucial input into the Australian economy. We’re supporting this growth through marketing partnerships with federal, state and territory governments both internationally and domestically, and our own extensive marketing and media strategy. For instance:
- We are the largest investor in Australian tourism, with $80 million in marketing agreements with Tourism Australia and state tourism bodies.
- Our safety videos – which are seen about 90 million times a year across our flights and social media platforms – showcase the best of Australia to an international audience.
- Global media coverage for the Perth-London route was recently valued at up to $100 million in advertising equivalent value.
Since 2007, our Reconciliation Action Plan (RAP) has shaped our commitment to create work and training opportunities for Aboriginal and Torres Strait Islander people, incorporating Indigenous businesses into our supply chain and tell the stories of the First Australians. The Qantas RAP has been accredited with Elevate status, meaning we are a leader in corporate Australia.
Our RAP documents the commitments we have made to foster and champion:
- Sustainable Aboriginal and Torres Strait Islander employment
- Aboriginal and Torres Strait Islander economic development
- Inter-cultural competency, and
- Uniquely Australian customer experiences.
As a founding member of Supply Nation — an Australian leader in supplier diversity that connects Australian companies and government with Indigenous businesses — we continued to support Indigenous suppliers with a total FY19 spend of $2.2 million. We participated in the Supply Nation and Business Council of Australia initiative 'Raising the Bar' and announced our commitment to procure three per cent of our annual contestable spend from Indigenous suppliers by the end of FY24.
Championing the best of Australia
We believe in showcasing Australian success on the world stage and, in turn, inspiring the next generation of Australians to do great things. Our sports and arts sponsorships are focused on supporting elite Australian talent and helping our national teams excel in global competitions.
We also partner with some of the best Australian arts and cultural organisations, including Bangarra Dance Theatre, Opera Australia, The Australian Ballet, National Gallery of Australia, Museum of Contemporary Art (MCA), National Gallery of Victoria and Museum of Old and New Art (Mona). The International Joint Acquisition Program for contemporary Australian art – a three way partnership between Qantas, the Museum of Contemporary Art in Sydney and the Tate in London – continued in 2019 with a new round of acquisitions.
Working with communities
The Qantas Group has long-standing partnerships with organisations that have a positive impact on the community.
For Qantas, these partners include Make-a-Wish Australia, the National Australia Day Council, the Australian Olympic and Paralympic Committees, Sydney Gay and Lesbian Mardi Gras, the Great Barrier Reef Foundation and UNICEF Australia.
For almost 30 years, Qantas Airlines customers have raised money for UNICEF through the Change for Good initiative. In 2019 we reached the milestone of $36 million raised.
Many Qantas Airlines employees volunteer for worthy causes and donate to charity through the Qantas Workplace Giving program, which we administer in partnership with Good2Give.
Jetstar’s community activities include Flying Start, which offers grants of up to $30,000 to charitable initiatives and StarKids, which raised millions of dollars for World Vision.
Since the launch of StarKids, we’ve helped change the lives of more than 1.2 million people around the world, including many of the countries that we operate in. Through the efforts and contributions made by our team members and customers, our donation tally continues to grow, with $11 million raised so far.
A fair go
Qantas, alongside many other Australian companies, engages on a number of social issues from gender diversity and LGBTI inclusion to Aboriginal and Torres Strait Islander reconciliation. Our identity is the Spirit of Australia, and one of the most fundamental values in this country is the notion of a ‘fair go’, which is why we speak up on important social issues — just as we do on economic matters. In 2019, we were proud to join with 13 other Elevate RAP organisations to share our support for the Uluru Statement from the Heart and its proposed reforms of voice, treaty and truth.
In 2019 Qantas was proud to announce a multi-million-dollar grants program, including free flights to support regional communities across the country.
The Qantas Regional Grants program will offer a total of $5 million in grants over five years – $1 million each year – to Australian-based not-for-profit community groups, individuals, charities, projects and organisations that are seeking funding to provide a direct service or benefit to regional Australia.
The grants will include a combination of flights, cash and marketing support (where relevant) and will be determined by a panel based on eligibility criteria. The grant funding will be distributed each year and awarded to at least one recipient, or several, within each state and territory.
The Qantas Regional Grants program adds to other initiatives designed to strengthen regional communities, drive local economic activity, stimulate tourism and support jobs, including Qantas’ $3 million Drought relief efforts, discounts of up to 30 per cent for residents to make air travel more accessible and the Qantas Group Pilot Academy in Toowoomba.
In August 2019, Qantas announced a $10 million investment to further reduce fares for residents of 16 regional cities. This is on top of existing discounts and is aimed at making last-minute travel more affordable in towns that are particularly remote or have a high concentration of resources industry traffic.
The Qantas Group contributes more than $5 billion to the economy in regional Australia each year and supports more than 40,000 jobs.