Introducing Longreach
Created to commemorate our 100th year in the skies, our new 787 Dreamliner, Longreach, features a special Qantas Centenary livery designed to reflect our past, present and future.
Our newest fleet member was named Longreach after the Queensland town integral to our beginnings and its role in conquering the tyranny of distance, as well as after our Longreach series of retiring 747-400 jumbo jets.
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Designing our story
The story of Qantas is the story of modern Australia. That’s why our new livery design features the evolution of the Qantas logo since being founded in 1920, right through to today. From a simple black typeface and a map of Australia with wings, to our iconic Flying Kangaroo, our logos have evolved and grown, just like us.
Our Flying Kangaroo design was based on the penny coin and first appeared in 1944 as a nod to our international Kangaroo Service. It wasn’t until 1984, that our Flying Kangaroo lost its wings, however it was still flying further than ever. Our planes also began to feature our iconic red tail, which now reminds all Australians of home. In 2016, we created the logo that we have today with a contemporary streamlined look to symbolise a new era and our next generation of aircraft – the Boeing 787 Dreamliner.
The design of Longreach represents our proud heritage on our newest aircraft with a dynamic red curve inspired by our branding. Also on the livery design you’ll find our new Qantas100 marque, which celebrates our spirit for adventure, innovation and pioneering achievements over the past 100 years.
the evolution of our logo
From a simple black typeface and a map of Australia with wings, to our iconic Flying Kangaroo, our logos have evolved and grown, just like us.
In 1930, Qantas’s logo got its wings, taking the airline through its early years in the lead up to becoming an international airline. Our Flying Kangaroo design was based on the Australian penny coin and first appeared in 1944 as a nod to our international Kangaroo Service.
Our beginning - 1930
1930 - 1944
1944 - 1947
1947 - 1968
In 1968, when our Boeing 707s were flying our customers around the world in comfort and style, we created a bold new red kangaroo logo with wings. It wasn’t until 1984, that our Flying Kangaroo lost its wings, however it was still flying further than ever. Our planes also began to feature our iconic red tail, which now reminds all Australians of home.
In 2016, we created the logo we have today, with a contemporary streamlined look to symbolise a new era and our next generation of aircraft – the Boeing 787 Dreamliner.
1968 - 1984
1984 - 2007
2007 - 2016
2016 - present