As Australia’s national carrier, we have a clear role to play when it comes to reconciliation.
We proudly advance this through the Qantas Group First Nations Strategy vision: to create a shared national identity that celebrates the knowledge and cultures of First Nations Peoples.
This vision can only be accomplished through the social, economic and cultural inclusion of First Nations People across the Qantas Group, which is realised through four key focus areas:
- providing meaningful careers,
- diversifying our supplier base and spend,
- amplifying First Nations experiences and culture through our customer journey, and
- strengthening our reconciliation journey through community engagements.
Each focus area is guided by objectives and initiatives that are inaugurated across the Qantas Group.
Despite the challenging operating environment at the time, Qantas was proud to launch an interim Reconciliation Action Plan (RAP) in January 2021. While the pandemic impacted some of our RAP activities, we remained committed to delivering and building on our pre-pandemic RAP commitments.
We used this period as an opportunity to focus on how we could reset and develop innovative approaches to both our RAP and broader Aboriginal and Torres Strait Islander engagement.
We engaged the services of specialist First Nations consultancy, 15 Times Better, to complete a comprehensive review of the Qantas Group’s First Nations activity engagement. The process resulted in the development of an overarching Qantas Group First Nations Engagement Strategy that will guide all of our First Nations focussed activities across Qantas, Jetstar, Qantas Freight and Qantas Loyalty businesses.
Read more about The Qantas Group First Nations Strategy (PDF).