They present your brand, help you be found online by potential customers, connect with existing customers through social and email and help market your goods and services. But there are many aspects to your website’s ‘health’ that you may not be aware of, so it may be time for a 'Digital Checkup' from Yellow (and it’s free!).
Yellow understand that small business owners often struggle to keep up with their day-to-day, and that juggling calls, email enquiries and marketing their business often leaves little time to actually focus on what they do best - their job! This is where a website comes in to play. A website is the centre of a business’ online presence and acts as a 24/7 online shop front.
As a basic rule a good business website should be:
All these features are essential to keeping customers on page and engaged, and contribute to a higher organic search ranking.
Yellow have introduced a helpful new (free) tool to help businesses determine the strength of their website and overall online presence. The Yellow Digital Checkup analyses a website’s SEO, mobile responsiveness, load times, and much more! It’s quick, online and as easy as providing your website address.
Site speed - ideally your website should load in under 3 seconds - this prevents customers from losing interest and exiting your site before it has fully loaded
Technical features - some behind the scenes things to be aware of that can help your website perform at its best, like:
SEO - Search Engine Optimisation uses techniques that make your website more popular with search engines like Google giving you a better ranking.
Social media - a great way to boost your online presence and share more about your business where customers are spending their time such as Facebook and Instagram.
Paid media - an effective way to drive traffic and more customers to your website.
An overall score will be generated according to how your business performs across all of these metrics.
Not happy with your score? The Yellow team can recommend ways to improve each metric and boost overall performance.
As a Qantas Business Rewards member you can earn up to 60,000 bonus Qantas Points for your business when you sign up (or upgrade your existing) Yellow Online listing, purchase Yellow Social Ads and Yellow Digital Display*.
* A business must be a Qantas Business Rewards Member to earn Qantas Points for business. A one-off join fee of $89.50 including GST normally applies, however this will be waived for Yellow customers. Membership and Qantas Points are subject to Qantas Business Rewards Terms and Conditions. Qantas Points for business are offered under the Yellow Qantas Business Rewards Terms and Conditions. Any claims in relation to Qantas Points under this offer must be made directly to www.yellow.com.au/contact. Qantas Points will be credited to the Members' Business Rewards account within 60 days of eligible purchase. New customers to Yellow or existing Yellow customers who purchase or upgrade a listing will earn; 10,000 Qantas Points for the Bronze listing, 20,000 Qantas Points for the Silver listing, 30,000 Qantas Points for the Gold listing, 40,000 Qantas Points for the Platinum listing. Existing Yellow customers who have a Silver listing, Gold listing or Platinum listing can also earn Qantas Points if they purchase a new postcode. Each new postcode purchased will earn the customer 1,000 Qantas points (this offer is limited to 100 new postcodes per customer). New customers to Yellow or existing Yellow customers who purchase a Yellow Social Ads product, or a Yellow Digital Display Ads product will also earn 10,000 Qantas Points. These offers cannot be used in conjunction with any other offer or promotion. See full Product Terms here.