Member Success Story:

Notaras Fish Markets

Eftpos is a must in retail - and this seafood market gets rewarded just for using it

Notaras Fish MarketsOpens external site in a new window in Sydney’s Cronulla earns Qantas Points for every customer transaction made through the EFTPOS facilities provided by Live eftpos, a payment solutions provider. “Nearly everything’s on a card these days,” says co-owner Damian Notaras.

Why did you choose a Live eftpos device?

It was referred to me by a friend. When he told me you get points when people use cards in your establishment, I said, “Really?” Now people come in, they spend and we receive points. Also, our Live eftpos representative goes out of his way to be helpful. He emails you back straight away and calls you every few weeks to check everything’s alright. He’s a really nice guy.

How do you use the points earned from customer transactions?

We travel to Queensland and Victoria to touch base with suppliers. Sometimes we’ll take staff – we have 20 to 30 staff depending on the time of year – and it’s a real treat for them. My brother [Peter] and father [John, the founder of Notaras Fish Markets] co-own the business and we’re very hands-on – we serve, we cook if we have to. So we take turns having time off and use the points for holidays. Last July, I took my family to Greece. My wife and eldest daughter flew Business Class and I sat with our other two children in Economy. My wife hasn’t heard the end of that yet!

How has business changed for Notaras Fish Markets since COVID-19?

It hasn’t been easy, but we've been operating for over 20 years, and we knew that if we worked together and adapt to the changes quickly, we would pull through and be able to serve our customers who were doing it just as tough as us. 

We switched the focus of our marketing communications to help combat any confusion and fear, to provide real-time, accurate updates to our customers. As policy changed across the country (sometimes daily), we made sure we constantly updated our customers via social media and our website.

We also worked with third party delivery apps like Deliveroo and Uber Eats to increase our menu options and provided free tips to our customers via social media on how to cook their own food safely. Our hygiene policy has always been stringent, however, we implemented new distancing procedures to ensure the safety of customers still visiting our premises.

We were actually in the process of opening a new location in Alexandria pre-COVID-19 which we have decided to still go aheaad with, although given the circumstances it’s not ideal.  However we hope the people of the inner city and eastern suburbs love our seafood as much as Sydney’s south. We’re proudly family owned and operated and we are grateful to our team for sticking with us through COVID-19. We’re excited to see businesses begin to return to normality and see our customers smile again. 


Is it hard working in a family business?

Like any small business, if you take your foot off the accelerator, then sometimes you can fall behind. But we have very good staff and if I’m not working, my brother looks after everything. My dad, who’s 63 and very old-school, comes to work every day.

How did Notaras Fish Markets start?

We’ve been in this business more than 30 years. My dad came to Australia from Kythira, south of Athens, when he was 10, got a job packing seafood for a man from the same village and opened shops with his brothers out west. We’ve been by the seaside for 15 years now and when it rains, it’s hard because not as many people come. But the area is changing and developing a lot. And the more that happens, the more people come in.

Points Hacks

1. Generous Earning

Because custom for seafood is seasonal and weather-related, Notaras can earn 20,000 Qantas Points or sometimes more than 60,000 points a month, depending on the time of the year. The business has earned more than a million points through its Live eftpos device.

2. Brilliant Bonus

Notaras loves the reliability of Live eftpos, which ensures his business is always operational. “To see your statement and know all these points are coming in is just a bonus.”

3. So Many Rewards

The business uses points for flights but is now considering using them for Qantas Wine. “Lately I’ve been looking at that, thinking, ‘Maybe I’ll start using points here’,” says Notaras. “Wine is our biggest expense!”

Earn 1 bonus Qantas Point per $1 transacted with Live eftpos

When your business signs up to a Live eftpos black device for the first time by 30 June 2020, you’ll earn 1 bonus point per $1 on customer transactions within the first 60 days of account approval, up to 500,000 points.*

Important information

*Qantas Business Rewards Members that sign up to Live eftpos black for the first time by 30 June 2020 will earn 1 bonus Qantas Point for every $1 transacted within 60 days of the account being approved. Bonus Qantas Points are capped at 500,000 per new account. Bonus Qantas Points will be credited in two instalments: 50% will be credited within 60 days of receiving your End of Month statement. 50% will be credited 90 days thereafter, subject to your account being active. Any claims in relation to Qantas Points under this offer must be made directly to Live eftpos by calling 1300 780 788 or emailing