A better way to...
Every garment is a labour of love for fashion designer Karen Gee – and now, with fewer forms and contracts to sort out, she can focus on doing what she does best.
Karen Gee’s eponymous fashion label – worn by everyone from CEOs and newsreaders to the Duchess of Sussex – features made-to-measure dresses and suit pieces. For a perfect fit, Gee’s customers are asked to complete up to five forms and with several thousand clients worldwide, the team found themselves spending too long on paperwork. They trialled several electronic document-signing products but, Gee says, “no-one could speed up our admin problem”.
Last year, the designer turned to Amreeta Abbott, founder of the electronic signature provider Annature. Abbott was able to customise a tool for Gee, designing branded, paperless forms that work with the label’s inventory system and streamline ordering – a feat no other service could do.
This eSigning capability removes 30 minutes’ admin for every garment sold. “Multiply it over the course of a year and we’re shifting thousands of hours of the team’s time from making PDFs to customer care.”
The fact that Annature is a local, female-founded firm is a bonus, says Gee – as are the Qantas Points she earns with every electronic “envelope” sent. Plus, she says of the design, “It never feels like a template; it’s special for the brand.”
A business must be a Qantas Business Rewards member to earn Qantas Points for business. A one-off join fee of $89.50 including GST normally applies, however, this will be waived for Annature customers. Membership and Qantas Points are subject to Qantas Business Rewards Terms and Conditions. Qantas Points for business are offered under the Annature Terms and ConditionsOpens external site. Annature customers on a Pay as you go subscription will earn 20 Qantas Points for every envelope sent. Annature customers on a Customised subscription will earn 10 Qantas Points for every envelope sent. Annature customers will also earn 15 Qantas Points for every completed identity verification. Bonus Qantas Points for businesses on an annual Customised subscription will be awarded based on the below amount of envelopes purchased by the subscription holder:
1,000 - 1,999 envelopes to earn 5,000 bonus Qantas Points,
2,000 - 2,999 envelopes to earn 10,000 bonus Qantas Points
3,000 - 3,999 envelopes to earn 15,000 bonus Qantas Points and
4,000 or more envelopes to earn 20,000 bonus Qantas Points.
Eligible Customers must hold a current ABN, have a principal place of business in Australia, and must not have an existing Customised subscription with Annature. Qantas Points will be credited to the Members’ Business Rewards account within 30 days of receipt of payment. Qantas Points can not be earned on the 7-day free trial. Any claims in relation to Qantas Points under this offer must be made directly to Annature.
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