Every time brand strategist Scott Bouquet engages a new client – often a small- to mid-sized enterprise that’s had significant growth without ever updating its brand – he’ll spend a week researching the business and its competitors, as well as category and cultural trends and customer truths, until he hits the “sweet spot”: the buyer that the business is built to serve. Bouquet is equally forensic about researching his insurance options and learning where he can earn the most Qantas Points. He got the best of both worlds when he engaged BizCover, Australia’s online small business insurance specialists, and earned 8,000 points when purchasing a new business insurance policy.
Excited about the earning potential on his policies, he decided to buy all his policies through BizCover because he loved the multiple comprehensive options on offer. “There were bonus points for getting my business insurance and I needed new public liability and professional indemnity cover. Because BizCover allows you to compare a number of leading insurers, I could choose a company and policy that was going to work best for me.” He continues to earn points through Qantas Business Rewards where he can, using them for tech at the Qantas Rewards Store or to fly and upgrade his team around the country to pitch and present.
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