With the right financier by his side, this dentist has earned a million points and is offering his patients better technology.
Brian Johnston’s new clinic, a 10-minute walk from the Ballarat dental surgery he opened in 2011, offers a futuristic glimpse into a facially-driven cosmetic market.
Face & SmileOpens external site in a new window is one of only 46 Digital Smile Design clinics in the world. Patients who want to alter their teeth are interviewed then videoed in what resembles a photographer’s studio. Their image is virtualised and used to digitally render a “shell”, a thin temporary veneer that fits over the patient’s existing teeth. Videoed and photographed wearing that, a person understands exactly how they’ll look – talking, laughing, moving – before deciding if they will proceed.
Dr Johnston is an early adopter of the technology, working with orthodontists, cosmetic surgeons and facial injectors. His ambition is to “incorporate every aspect of the face under one roof”. With the right financier by his side, this dentist has earned a million points and is offering his patients better technology. “They work hard to find us the best deal”
“Dentistry has always been a technology-driven profession and that’s only going to increase,” he says.
Dr Johnston earned close to a million Qantas Points when fitting out his clinic in 2018, by choosing Credabl for his business finance and making other required payments through Qantas Points-earning credit cards. A specialist lender for medical professionals, Credabl arranged finance for several hundred thousands of dollars of loans and leases for equipment and fit-out. Dr Johnston respects Credabl’s independence – it’s not a bank – and regards the company as more flexible than competitors. “They work hard to find you the best deal available at the time,” he explains. “They take time to understand your business and what you’re trying to achieve.”
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