Qantas to Fly the Oprah Winfrey Show Audience to Australia
New York, NY - 13 September 2010
Qantas announced today it will fly the entire audience of The Oprah Winfrey Show to Australia in December.
Speaking at a media conference in Sydney today, Qantas Chief Executive Officer Mr Alan Joyce said this was a fantastic opportunity for Qantas and the Australian tourism industry.
'The Oprah Winfrey show has a world-wide audience across 145 countries and we are delighted to partner with Tourism Australia on this amazing opportunity to showcase the best Australia has to offer,' Mr Joyce said.
'As Australia's national carrier we look forward to flying the 'Oprah' show correspondents and over 300 of Oprah's most loyal viewers to Australia on our fleet which includes B747s and the award winning A380 aircraft.'
Qantas Ambassador-at-Large and Hollywood superstar, Mr John Travolta, joined Ms Winfrey on her season premiere episode to make the surprise announcement to the audience. Mr Travolta said he was thrilled that Ms Winfrey's audience will fly to Australia with Qantas.
'As part of the Qantas team I am delighted the audience will have the opportunity to travel on the award winning Qantas A380', Mr Travolta said. 'Qantas is renowned around the world for its exceptional service, outstanding inflight cuisine, award winning wine list and stylish, comfortable cabins.'
Of the Qantas superjumbo A380 jet, known through the airline industry as a trendsetter in design and comfort, Qantas CEO Alan Joyce noted that more than 550,000 passengers have flown on the A380 since it entered the Qantas fleet in late 2008, and customer feedback has been outstanding. The Qantas A380 features the fewest amount of seats (450) in the premium carrier industry, providing passengers with a truly luxurious flight experience.
Qantas has won several awards for the Marc Newson-designed onboard product on the A380, including the 'Chicago Athenaeum Good DesignTM Award' and Travel Weekly's Silver Magellan Award (2010) for the Qantas First Suites, along with a number 1 ranking for 'Best Premium Economy' in the 2010 global passenger survey from Skytrax, and 'Best Inflight Wine List, Worldwide' from USA Today. Qantas currently has six A380s in service and expects to take delivery of its seventh in the final quarter of 2010 with a tenth aircraft to be delivered by March 2011.
Qantas operates up to 45 return services from the US to Australia per week, and offers the only daily A380 service from Los Angeles to Sydney, along with A380 services three times per week from Los Angeles to Melbourne (increasing to daily upon delivery of the tenth A380 from Airbus).
John Travolta has been a Qantas Ambassador-at-Large since 2002 and has been associated with the airline with initiatives including the Spirit of Friendship Tour - piloting his own Qantas Boeing 707 in 2002, celebrating the inaugural flight of the Qantas A380 flight between Australia and Los Angeles, and recently attended the World Cup in South Africa to cheer on the Qantas Socceroos.
For details on how to book your own Ultimate Australian Adventure with Qantas, visit qantas.com/ultimate.
About John Travolta
John Travolta became Qantas' 'Ambassador-at-Large' in June 2002, but his interest in aviation has a longer history. Mr Travolta's fascination with aviation stems from his childhood living under the flight paths into La Guardia, Teterboro and Newark airports.
The fact that Qantas operated the longest overseas routes in the world while maintaining a perfect safety record is what attracted Mr Travolta to Qantas - and the fact that his own Boeing 707 was once owned by Qantas.
Following the terrorist attacks in New York on September 11, Mr Travolta wanted to play a role in fostering goodwill among the world's nations, as well as encouraging people to travel again - and the idea for the Spirit of Friendship tour was born.
Announcing the tour in Los Angeles in June 2002, Mr Travolta was presented with his 747-400 'wings' by Qantas, in recognition of his successful completion of 747-400 simulator training, which involved extensive sessions at Qantas' Sydney headquarters and with Boeing in Seattle.
On 1 July 2002, Mr Travolta took off from Los Angeles on the Spirit of Friendship tour, piloting his own aircraft- the ex-Qantas Boeing 707, which had been specially painted in its original 1960s branding and livery - around the world, to 13 cities in 10 countries.
Mr Travolta's association with Qantas has seen him host dinners and special events to raise money for Qantas charities, meet his Qantas colleagues in destinations all over the world, launch the world's first non-stop flights between Brisbane and Los Angeles, and help celebrate the 50th anniversary of the first Qantas flights between Australia and the US. He has also helped Qantas celebrate its 85th birthday, welcomed the inaugural A380 flight from Australia to Los Angeles and most recently attended the Qantas Australian Grand Prix in Melbourne and cheered on the Qantas Socceroos at the FIFA World Cup in South Africa.
Kirsten Schaefer (The Brandman Agency) Telephone: 212 683 2442 e-Mail: email@example.com
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