Qantas Launches Domestic Business Campaign
Sydney, 09 February 2010
Qantas this week launched the second instalment of the Qantas Domestic Business Campaign, titled Paper Planes.
Qantas Group Executive Customer and Marketing Lesley Grant said the second burst of the campaign reinforces Qantas' domestic business offering, as business travel continues to recover following the downturn last year.
"The second burst of the domestic business campaign is a timely opportunity to communicate our seamless travel experience with a network of 53 key destinations in Australia, flexible fares, high frequency of services and leading on time performance," said Ms Grant.
"Qantas recently re-affirmed its position as Australia's leader in airline on time performance. We know how important this is to our customers and this campaign provides us with another opportunity to highlight this.
"The campaign is aimed at business travellers, and those who make decisions about business travel for their employees, reinforcing that Qantas is best for business."
Utilising TV, print, online and outdoor mediums, the campaign communicates products and services available to make business travel a breeze.
Issued by Qantas Corporate Communication (4012)